A course for marketers who know SEO
Learn answer engine optimization
See how ChatGPT, Perplexity and Google AI Overviews choose the sources they cite, then work on the pages, crawler rules and passages that decide whether one of them is yours.
From the first prompt
to a plan you can run
The course is a City of Answers with 8 districts, one lesson each. You come in at The Gate and finish at The Citadel.
- Lesson 1 · The Gate
How AI answers get built
Follow a question through retrieval, grounding and query fan-out, and learn the difference between being cited and being mentioned.
- Lesson 2 · The Crawl Docks
Let the right bots in
Tell training crawlers from search bots and user-triggered fetchers, then check robots.txt, rendering and CDN rules so they can reach your pages.
- Lesson 3 · The Answer Quarter
Write passages engines can lift
Lead with the answer, use question headings, lists and tables, and keep each section clear enough to stand on its own when it is quoted.
- Lesson 4 · The Schema Works· coming soon
Structured data and entities
Get the JSON-LD essentials right and make your brand one unambiguous entity, with consistent names and sameAs links.
- Lesson 5 · The Agora· coming soon
- Lesson 6 · The Embassies· coming soon
Authority and platforms
Look at the mentions, reviews and lists answer engines lean on, then at what each major engine tends to favor and how to test it.
- Lesson 7 · The Observatory· coming soon
- Lesson 8 · The Citadel· coming soon
Measure it and run it
Track whether you appear in AI answers and what that sends you, then turn it into an audit, a roadmap and a 90-day plan.
8 districts,
one City of Answers
Follow a question from the prompt to the finished answer: retrieval, grounding and query fan-out. You will learn the difference between being cited and being mentioned, and how an AI answer differs from a results page you already know how to win.
Tell AI crawlers from the user agents that fetch a page on someone's behalf, and decide what your robots.txt should say to each. You will also cover rendering and JavaScript, llms.txt, sitemaps, IndexNow, and the CDN and WAF rules that quietly block bots.
Lead with the answer, then support it. You will practice passage-level clarity, question headings, lists and tables, clean definitions, and keeping dates and freshness honest, so each section still makes sense when it is pulled out on its own.
Get the JSON-LD essentials right for Organization, Article, FAQPage, HowTo and Product. You will then work on entity consistency, sameAs links and the knowledge graph, so machines know exactly who and what you are.
Work through Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Copilot and Claude one at a time. For each you will see what it tends to favor and how to run a simple test on your own pages.
Build a prompt set, track share of voice, and find AI referral traffic in GA4. You will also read server logs for bot hits and turn the results into a report that people outside your team can follow.
Run an audit, prioritize what you find, and build a roadmap. You will practice reporting to stakeholders or clients and finish with a 90-day plan you can start on Monday.
Check your own site for free
Small tools for the jobs the course teaches. No sign-in needed.
Schema Generator
Coming soonBuild Organization, Article, FAQPage, HowTo or Product JSON-LD, with hints that catch common mistakes.
Citability Checker
Coming soonEnter a URL to see how easily an answer engine can lift and cite its passages, with specific fixes.
Get cited by
answer engines
The first lesson is free. After that, pay once and keep the course for good, or learn a month at a time.
Fair prices everywhere: learners in 119 countries pay 30% to 65% less, matched to local purchasing power and applied automatically.
Learn a month at a time.
For trying the whole course without paying up front
- Everything in Lifetime while it runs
- Cancel any time from your account
- Progress kept if you come back
14-day money-back guarantee
Cancel any time from your account. 10 months costs the same as Lifetime.
Pay once. Keep it for good.
For marketers who want the whole course, for good
- All 8 lessons as they open (3 live now)
- Every new lesson we add, at no extra cost
- Certificate to share on LinkedIn
- 14-day money-back guarantee
14-day money-back guarantee
14-day guarantee
Not for you? Email us within 14 days for a full refund.
Always up to date
New lessons land as answer engines change, included on both plans.
Cancel in one click
Monthly stops from your account page. No emails, no phone calls.
Frequently Asked Questions
What the course covers, what it costs, and what you get.
AEO is the work of making your pages easy for AI answer engines (ChatGPT search, Perplexity, Google AI Overviews and AI Mode, Copilot, Claude) to reach, understand and cite when they answer a question. It builds on SEO rather than replacing it: a page an engine cannot crawl or index is a page it cannot cite.
SEO wins you a place in a list of results. AEO wins you a place inside an answer: a link the engine cites, or your brand named in the text it writes. The foundations carry over, but what gets used is often a single passage rather than a whole page, and part of what engines know about you comes from sites you do not control.
Marketers who already know SEO basics: in-house, agency or freelance. You do not need to code, though you will read robots.txt files and JSON-LD snippets and decide what they should say.
You should know the basics: what crawling and indexing are, and what a title tag and a sitemap do. The course does not teach them again; it starts where they stop.
8 lessons, one for each district of the City of Answers: The Gate (how answer engines choose sources), The Crawl Docks (make your site reachable by AI), The Answer Quarter (writing citable content), The Schema Works (structured data and entities), The Agora (authority beyond your site), The Embassies (platform playbooks), The Observatory (measuring AI visibility), The Citadel (running an AEO program). Each lesson mixes short explanations with checks, hands-on exercises and an audit at the end.
Not yet. Lessons 1 to 3 are live now: How answer engines choose sources, Make your site reachable by AI, Writing citable content. Lessons 4 to 8 are coming soon, and both plans include every lesson as it opens.
Lesson 1, How answer engines choose sources, is free once you sign in with Google or your email address. No card is needed.
Each lesson takes about 20 to 30 minutes. It is self-paced, so you can do one in a lunch break or several in a sitting, and your progress is saved as you go.
Yes. Once you have completed all 8 lessons you can download a Learn AEO certificate with your name on it, ready to share on LinkedIn.
Lifetime access is a single payment of $100 (£80), with no recurring charges. If you would rather not pay up front, the Monthly plan is $10 (£8) a month and you can cancel any time from your account. Payments are handled by Stripe.
Yes. There is a 14-day money-back guarantee: if you are unhappy with the course within 14 days of buying it, email us and we will refund you in full. A Monthly plan can be canceled at any time, and your access runs to the end of the period you have paid for.
If you are visiting from a country with lower purchasing power, a percentage discount is offered automatically and applied at checkout.
Write to us
A question about the lessons, help with your account, or a sign you can't read. A real person answers, usually the same day.
Rather use email? hello@learnaeo.com · More ways to reach us