Basics
What is answer engine optimization (AEO)?
AEO is the work of getting your pages used and cited in AI answers from Google, Bing, ChatGPT, Perplexity and Claude. Here's what it covers and what it doesn't.
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The Learn AEO Blog
Answer engine optimization for marketers: how AI answer engines choose their sources, and how to get your brand cited.
Basics
AEO vs SEO vs GEO: what's the difference?
SEO, AEO and GEO overlap far more than the acronyms suggest. Here's where each term comes from, what actually differs, and what to work on.
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Guides
How to learn AEO
A self-study path for answer engine optimization: the primary docs worth reading, and three hands-on checks to run on your own site.
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Basics
Is AEO worth learning in 2026?
What the sourced figures say about AI answers in search and the traffic they send, what is still uncertain, and who should spend time on AEO.
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Careers
Best AEO courses (and how to choose one)
Six checks to run on any AEO course, then five real options described from their own pages, including free ones and ours.
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Platforms
How ChatGPT chooses which sources to cite
What OpenAI actually documents about ChatGPT search, its three crawlers and robots.txt, what it leaves out, and the steps that follow.
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Platforms
How to get cited in Google AI Overviews
What Google Search Central actually requires for AI Overviews and AI Mode, the snippet controls that limit them, and how the traffic is reported.
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Technical
llms.txt explained
What the llms.txt proposal is, what it is not, which AI operators document using it, and how to write one for your own site.
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