sameAs

sameAs is how your structured data says "this organization is the same one as these other pages". schema.org defines it as the "URL of a reference Web page that unambiguously indicates the item's identity". It sits on Thing, so any type, including Organization, Person and Product, can use it. schema.org's examples are "the URL of the item's Wikipedia page, Wikidata entry, or official website."

Google's Organization documentation describes it as "The URL of a page on another website with additional information about your organization" and says "You can provide multiple sameAs URLs." Google says Organization markup can help it "disambiguate your organization in search results."

For a marketer, sameAs is the link between your site and the profiles that already describe you: your Wikipedia or Wikidata entry if you have one, and your official social and directory profiles. List only pages that are really about you and that you would stand behind. A wrong or stale link points engines at a different identity.

Example

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Garden Supply",
  "url": "https://www.example.com",
  "sameAs": [
    "https://example.net/profile/example1234",
    "https://example.org/example1234"
  ]
}

Related terms

• Entity
• JSON-LD
• Structured data
• Knowledge Graph
• Brand mention

Sources

1. sameAs (opens in a new tab) · Schema.org · Updated 16 Sep 2026
2. Thing (opens in a new tab) · Schema.org · Checked 28 Oct 2026
3. Organization (Organization) structured data (opens in a new tab) · Google Search Central · Updated 8 Sep 2026