Start learning answer engine optimization: lesson 1 free

Sign in with Google or your email address and start lesson 1, How answer engines choose sources, straight away. When you're ready, unlock the rest of the course for a single payment of $100, or learn month by month for $10. Both include every lesson as it opens.

The 8 lessons

• Lesson 1, The Gate: How answer engines choose sources (free). See how AI answers get built, and why they are not ten blue links.
• Lesson 2, The Crawl Docks: Make your site reachable by AI. Let the right AI bots in, and stop your own setup turning them away.
• Lesson 3, The Answer Quarter: Writing citable content. Write pages with passages an answer engine can lift and trust.
• Lesson 4, The Schema Works: Structured data and entities (coming soon). Mark up your pages and make your brand an unambiguous entity.
• Lesson 5, The Agora: Authority beyond your site (coming soon). Earn the mentions, reviews and lists that engines lean on.
• Lesson 6, The Embassies: Platform playbooks (coming soon). What each major answer engine favors, and how to test it.
• Lesson 7, The Observatory: Measuring AI visibility (coming soon). Track whether you appear in AI answers, and what it sends you.
• Lesson 8, The Citadel: Running an AEO program (coming soon). Turn everything you have learned into a plan the business will back.

Who it is for

Marketers who know SEO basics and want their pages cited by ChatGPT, Perplexity, Google AI Overviews and other AI answer engines.